FordDirect Appoints CEO, COO

By Staff Writer January 19, 2021

FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced that Matt VanDyke has been appointed as Chief Executive Officer, effective Feb. 1. VanDyke for more than 12 years has led and transformed Ford and Lincoln brand positioning in various roles worldwide.

VanDyke, 48, was most recently director of marketing for Ford Motor Company. Beginning in 2018, VanDyke led integrated communications, digital consumer experience, brand alliances, revenue management, and retail go-to market strategies. Prior to that, he was vice president of marketing for Ford of Europe. He also served on the FordDirect Board for over five years. VanDyke joined Ford Motor Company in 2008.

VanDyke serves on the Board of the Association of National Advertisers and holds a bachelor's degree in business administration from Miami University.

The FordDirect Board has also announced the promotion of Mike Gingell to chief operating officer. Gingell joined FordDirect as senior vice president, product, marketing and dealer engagement in 2019. His promotion is effective Feb. 1.

Gingell has been responsible for delivering products that help Ford and Lincoln Dealers maximize their digital resources by increasing new vehicle and service sales. Prior to joining FordDirect in 2019, Gingell spent over 20 years in automotive information.

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Last modified on Tuesday, 19 January 2021 15:29