Toyota Selects Dealerware for Program

By Staff Writer December 28, 2020

Dealerware, a connected car platform, was selected by Toyota Motor North America as part of a closed marketplace of vendors to power its “Rent a Toyota” program at over 850 dealerships across the country. This comes on the heels of a successful multi-month, joint pilot program at key retail locations. This announcement reinforces Dealerware’s dealer-first ethos, providing a powerful software platform that supports the digital transformation required in today’s changing retail landscape.

“We launched Dealerware in 2016 with two clear goals – reduce the costs dealers incur from fleet operations and modernize consumers’ dealership experiences. We are excited to be able to deliver that to Toyota dealers,” said Russell Lemmer, president and chief operating officer, Dealerware. “As consumer demands evolve and the need for flexibility and accessibility are at an all-time high, we’re thrilled to provide Toyota with a fully connected solution for rental at the dealership.”

Launched in 1988, the “Rent a Toyota” program is designed to assist dealers in offering customers with quality temporary transportation, including service rentals, insurance replacement vehicles and retail options for extended test-drives or travel plans.

Rate this item
(0 votes)
Last modified on Monday, 28 December 2020 15:38