DealerSocket Appoints COO

By Staff Writer December 22, 2020

DealerSockethttps, a SaaS provider to the automotive industry, announced the appointment of Byron McDuffee as chief operating officer (COO). The 22-year automotive industry veteran will oversee DealerSocket’s operations, customer success and support, corporate development, strategy, vendor management, and analytics teams.

“Byron is an accomplished auto industry leader, and we are excited to welcome him to DealerSocket and our executive team,” said DealerSocket CEO Sejal Pietrzak. “Byron has strong experience in leading global teams, creating successful growth strategies, optimizing processes, and driving analytics. He has a dealer-first customer service approach and a keen focus on building a strong company culture and positive employee engagement.”

McDuffee previously served as senior vice president and general manager of automotive services at Equifax, where he led and managed all aspects of the automotive business. McDuffee also served in a variety of leadership roles at CDK Global. 

“I’m excited to join DealerSocket, an organization whose goals are so closely aligned with my experience and passion for this great industry,” said McDuffee, who officially joined DealerSocket in November.

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Last modified on Tuesday, 22 December 2020 14:08