Hyundai Reports Decreased Sales

By Staff Writer December 02, 2020

Hyundai Motor America reported total November sales of 55,171 units, a 9 percent decrease compared with November 2019. Retail sales were down 11 percent. There were three fewer selling days and one less selling weekend in November 2020. On a daily selling rate basis, Hyundai total sales were up 4 percent and retail sales increased 1 percent year over year.

"We were able to maintain our industry-beating sales momentum despite quirks in the reporting calendar and added COVID-19 challenges," said Randy Parker, vice president, National Sales, Hyundai Motor America. "We've never had a better product lineup and with the all-new Elantra hitting dealerships now and an onslaught of new SUV, performance and eco-friendly vehicles on their way, we are extremely optimistic about the future of Hyundai."

Hyundai sold 45,690 retail units in November, with SUVs representing 68 percent of the total retail mix. Retail sales rose for Palisade (+20 percent), Venue (+322 percent), and Hyundai's entire eco-friendly lineup (+18 percent), including Sonata Hybrid, the Ioniq family, Kona EV and Nexo. Hyundai also sold 8,242 total Sonata units, the best month in 2020 and an increase of 39 percent, while Kona total sales jumped 43 percent.

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Last modified on Wednesday, 02 December 2020 14:35