DigniFi Names New CPO

By Staff Writer November 20, 2020


DigniFi, an automotive financing platform, has named Susie Kroll as chief product officer. Kroll will be based at DigniFi's corporate headquarters in Seattle and report to Richard Counihan, CEO. In her role, she will lead the expansion of ExpressWay, a revolving credit line that helps consumers afford auto repairs, upgrades, accessories and trade-ins.

With almost two decades of product experience, Kroll joins DigniFi from OYO USA, the world's second-largest hotel chain, where she managed its online travel agency and financial reconciliation products. Kroll also brings notable consumer payments experience, having led the team responsible for Starbucks' popular mobile payment and digital gifting products, and held senior positions at Amazon.

β€œWith Susie leading our product team, ExpressWay can reach its full potential and better serve the needs of auto dealerships, lenders, and consumers,” Counihan said.

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Last modified on Friday, 20 November 2020 12:57