Survey: Cars Remain Vital to Consumers

By Staff Writer November 19, 2020 740


A new survey from Ally finds that cars and personal transportation are more essential to people's lives than prior to the COVID-19 pandemic.

Seventy-two percent of car owners say that going for a drive alone allows them to clear their head, according to a survey of 2,000 American adults conducted by OnePoll on behalf of Ally Financial. Nearly three-quarters of men (73 percent) and more than half of women (53 percent) consider their car to be their personal “fortress of solitude.”

In addition, the pandemic has caused Americans to rethink their desired mode of transportation. Nearly three out of four Americans, 72 percent, are wary of using public transportation because of COVID-19. This isn't just a short-term trend—69 percent of car owners say they plan on driving more after the pandemic ends rather than use public transportation.

“Even though many of us are using our vehicles differently, cars are more vital than ever, serving as a source of solitude and providing a safe means of travel for us and our families,” said Mark Manzo, president of Ally Insurance.

When it comes to work-related driving, 45 percent are spending less time driving—or not driving at all—to and from work. Meanwhile, 26 percent of gig-job drivers, such as DoorDash or Instacart, have increased their time behind the wheel.

Ally's survey also finds that many car owners are dealing with stress concerning auto expenses. Dealers can market vehicle service contracts in the midst of these challenges. More than half of drivers (57 percent) are worried about unexpected repair costs, and 58 percent may hold on to their current vehicle longer than originally planned. The survey results also highlighted the tough choices many car owners have made due to the pandemic: More than one in three (36 percent) have had to choose between a car payment or car repair.

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Last modified on Monday, 23 November 2020 14:29