Equifax Adds GM

By Staff Writer November 18, 2020

Equifax has named Lena Bourgeois as automotive general manager, responsible for driving customer value and accelerating company growth in the automotive market. Bourgeois brings a strong background in data and information technology systems to the position, critical as automotive dealers and lenders embrace a digital automotive experience and navigate a challenging economic environment.

“Lena has successfully led our Equifax automotive Enterprise Alliances for the last four years, working to grow our partner network and augment our robust portfolio of auto services and solutions,” said Equifax’s Joy Wilder Lybeer, “We are committed to helping automotive dealers and lenders navigate today’s COVID-19 economy. Under Lena’s leadership, the Equifax automotive business is well positioned to help OEM, dealer and finance partners obtain the smarter insights they need to not only take action today, but to plan for a successful future.”

Bourgeois has held senior management positions within Equifax for nearly a decade.

“Today’s automotive industry is as much about data, analytics and technology as it is about innovative vehicle designs,” said Bourgeois. “Equifax has positioned itself at the center of the digital automotive experience. I am truly excited about leading a team of dedicated automotive professionals committed to providing the best solutions for our customers and partners looking for a customer journey built on trust, satisfaction and growth.”

Bourgeois holds a Bachelor’s degree in international business and marketing from Jönköping International Business School. She received a Master’s degree in international business from McGill University.

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Last modified on Friday, 20 November 2020 13:23