Reputation Improves for Franchises

By Staff Writer November 04, 2020

Friendemic, an online reputation solution built specifically for the needs of the automotive industry, recently shared that it is seeing a growing trend in positive reviews of franchise car dealerships over the past two and a half years. 

Friendemic analyzed over 4.2 million franchise dealer review records from January of 2017 through August of 2019 and found that the number of reviews over 4 stars has grown as a percentage of all reviews. The data shows that since 2017, positive reviews have grown while negative reviews have dropped below 13 percent of total reviews. Friendemic recently posted their findings in a blogpost, “Do Consumers Really Dislike the Dealership Experience?” 

“We continuously see dealers make great strides in their efforts to deliver a better customer experience, and many use software and managed services to help in that journey,” said Denise Chudy, Friendemic chief growth officer.

Friendemic promises the most comprehensive reputation and social product set in the automotive industry, weaving together tools to monitor and build online reviews, deliver one-to-one videos to today’s distance shopper, and collect, approve, and publish social media content.

Rate this item
(1 Vote)
Last modified on Tuesday, 10 November 2020 17:37