NAMAD Announces Award

By Staff Writer October 28, 2020

The National Association of Minority Automobile Dealers (NAMAD) and Ally Financial Inc. named Grené Baranco, the new and used sales manager of Mercedes-Benz of Buckhead, Ga., the recipient of the third annual “Ally Sees Her” award in recognition of her automotive leadership and commitment to community and diversity. In conjunction with the award, Ally is donating $10,000 to Meals on Wheels Atlanta in Baranco’s honor.

“A lot of women, younger than me, have not been able to see themselves in this industry,” Baranco said. “This award is really about telling women of color that their contributions are valued. It recognizes me and what I represent, an African American woman having a successful career in retail automotive. This is also an important message for our industry as we seek new leadership and talent in areas that may not have traditionally seemed available to some.”

Ally developed the “Ally Sees Her” award with NAMAD three years ago to recognize the next generation of promising minority women leaders in auto retail who also are highly involved in their communities. The award was inspired by the Association of National Advertisers #SeeHer campaign to elevate women in media and marketing.  

Baranco, whose parents – Greg and Juanita Baranco – bought the Buckhead dealership in 2003, serves on several boards in Atlanta – including Meals on Wheels Atlanta, Common Cause Georgia, the Georgia State University Department of Religious Studies Alumni Board, and The Arts Xchange. Baranco began her auto career in 1997 at her family’s Pontiac GMC dealership in Lilburn, Ga., where she created the Internet sales department. She also has managed Internet sales at Infiniti of Beverly Hills and at Mercedes-Benz of Buckhead, and served as general manager for the Baranco family’s Smart dealership franchise. Baranco is a graduate of Georgia State University and the National Automobile Dealers Association Dealer Academy.

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Last modified on Wednesday, 28 October 2020 12:47