Shift Branding Celebrates Used Cars

By Staff Writer October 21, 2020

Online used car marketplace Shift has unveiled its new brand strategy, including an ad campaign and a new look and feel, according to an official spokesperson for the company.

The overarching theme of the new Shift brand is embracing and celebrating used cars — unique in a category that often pushes consumers to purchase brand new vehicles. The message is: Used cars are often inherently cheaper, and therefore ultimately better for consumers. Shift proudly celebrates and champions used cars, and the savvy consumers who buy them.

The inaugural campaign for the new brand is called “Straight Shooter,” and features as its spokesperson comedy actor Martin Starr, who is known for his roles on HBO's Silicon Valley and NBC's Freaks and Geeks.

“We aren't afraid to say that used cars are a savvy decision — one that everyone should feel good about, and have access to,” said Tracy Lessin, vice president of marketing at Shift. “We wanted to call it like we see it and align with our savvy consumer.”

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Last modified on Thursday, 22 October 2020 00:45