Subaru Sets Guinness Record

By Staff Writer October 08, 2020

Subaru of America Inc. (SOA) announced it has broken the Guinness Book of World Records title for the “largest parade of Subaru cars” with 1,751 Subaru vehicles, three times as many vehicles as the previous record.

The parade, organized by the 2020 Subaru Tecnica International Subiefest, took place at the OC Fair & Expo Center in Costa Mesa, Calif., on Oct. 4. The parade spanned two miles and included 1,751 Subaru vehicles driven by Subaru owners. The record for largest parade of Subaru cars was previously broken in 2015 with a total of 549 vehicles. 

Subaru Tecnica International (STI) Subiefest is one of the largest annual gatherings of Subaru enthusiasts in the U.S. This year, STI Subiefest offered an alternative to its traditional festival by organizing a parade that ensured attendees’ safety during the pandemic and made history.

In lieu of ticket sales this year, SOA asked for a donation to Feeding America from each registration who participated in the record-attempt. The gracious donations from the participants will provide 241,800 meals. SOA will match the donations, bringing the total number of meals to 500,000. 

Feeding America will deliver the meals to two local food banks – Los Angeles Regional Food Bank and Second Harvest Orange County.

“In these trying times we all search for stability in our daily lives,” said Alan Bethke, senior vice president of marketing at Subaru of America. “We hope that through this donation to Feeding America, we can provide the comfort and stability of a meal for people who struggle with hunger in America. We must all stay safe but remember to help others where we can.”

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Last modified on Friday, 09 October 2020 13:04