Ritchie Bros. Holds Regional Sales

By Staff Writer September 29, 2020

In September, Ritchie Bros. combined heavy equipment from 16 locations into four U.S. regional events and attracted 30,000-plus bidder registrations.

“We provide customers local service with access to a global marketplace,” said Kari Taylor, president, North American Sales, Ritchie Bros. “These regional events are gathering steam and raising the bar on attendance. The previous bidder record for a Chicago auction was 5,800—set just last March—while this week’s Midwest auction attracted more than 8,700 bidders. Consignors have access to more bidders and buyers have more equipment to choose from.”

Ritchie Bros.’ Heartland Regional Auction held last week (Sept. 24-25) featured equipment from its Columbus, Ohio, and Nashville, Tenn., sites, as well as five other offsite locations in West Virginia, Alabama, and Texas. More than 3,500 equipment items and trucks were sold in the combined auction for US$42-plus million. The two-day event attracted 8,000-plus bidders, which is a 38 percent increase over the previous record for any of these sites when conducting auctions individually.

The company’s Midwest Regional Auction, held last week, featured equipment from its Chicago, Kansas City and Minneapolis auction sites. More than 6,100 items were sold for US$45 million in this two-day combined auction, which attracted more than 8,750 bidders—a 49 percent increase over the previous record set by the Chicago site earlier this spring.

“We are leveraging our operational skills and digital expertise to boost our audience and build our equipment selection so we can better serve the market,” added Ms. Taylor. “Through the four U.S. regional events this month we attracted more than 1.5 million-page views, with customers adding 175,000-plus items to their watchlists and making 15,000-plus PriorityBids.”

The Northeast Regional Auction held Sept. 16-17 was Ritchie Bros.’ second combined event for its North East, Md.; North Franklin, Conn.; and Pittsburgh sites. These three sites set an attendance record, attracting more than 7,500 bidders from 61 countries.

Earlier in the month the company also held a Mountain West Regional Auction (Sept. 8) with equipment from Las Vegas; Salt Lake City; and an offsite location in Utah. The auction featured over 2,500 lots and attracted more than 5,800 people. More than 2,000 companies and individuals consigned equipment to these regional auction events.

Rate this item
(0 votes)
Last modified on Tuesday, 29 September 2020 14:42