Dealer.com Boosts Search Results Page

By Staff Writer September 01, 2020

Dealer.com is introducing an all-new search results page experience with strategic new upgrades that improve inventory search, browsing and digital tool usage for Dealer.com clients and their customers. Dealer.com’s new search results page (SRP) enhancements help different types of shoppers find the right vehicle faster by guiding them to the critical inventory information they need, and ultimately making it easier for consumers to reach their destination – the vehicle deal page (VDP) – from any device, anywhere.

“Today, nearly every shopper spends time researching cars online with hopes of landing on the perfect VDP, but every customer’s journey is different – from their approach to what device they are using,” said Katie Wilkins, senior director Product Management at Dealer.com. “With this in mind, we built the new SRP experience to drive a faster more convenient path to the right vehicle across all device and shopper experiences.”

The features of the new SRP experience benefit customers and dealers alike, including a free-form inventory search bar, auto-complete suggestions and larger inventory photos.

 

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Last modified on Tuesday, 01 September 2020 13:29