Hyundai Appoints VP

By Staff Writer August 20, 2020

Hyundai Motor America has appointed Fred DePerez as the new vice president of product line management and sales planning. This newly created division will allow Hyundai to react more rapidly to market conditions and improve decision making across the enterprise.

Fred DePerez
Fred DePerez, VP of product line management and sales planning

DePerez will oversee the current product line management, sales planning, and retail operations teams.

DePerez will report to Hyundai Motor North America president and CEO José Muñoz.

“Fred is a seasoned leader with an extensive background in understanding market conditions and delivering results,” said Muñoz. “Creating this new division will allow us to better leverage data and take full advantage of national and regional opportunities to increase profits and gain market share.”

DePerez has 25 years of automotive experience. Most recently, he was the vice president of Nissan's Northeast Region. He also spent six years at Fiat Chrysler Automobiles where he led Dodge brand operations and 11 years at Toyota Motor Sales USA in various sales and marketing positions.

DePerez has a Bachelor of Arts in business economics from the University of California, Los Angeles and a Master of Business Administration in marketing and corporate strategy from the University of Michigan's Ross School of Business. He also served as a Non-Commissioned Officer in the United States Marine Corps.

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Last modified on Thursday, 20 August 2020 14:44