Dirt Bikes Leap in Sales

By Staff Writer August 12, 2020

Off-highway motorcycle sales rocketed 50.3 percent in the first half of the year compared with the same period last year, while dual-purpose motorcycle sales jumped 20.9 percent in the same time frame, according to the Motorcycle Industry Council Retail Sales Reporting System.

“Riding dirt and trail bikes has always been one of the best ways to spend time with family and friends,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “Now, with the pandemic, it has amplified what’s positive about getting out on motorcycles. You can get out of the house, have fun with your loved ones, and still maintain social distancing.” 

Off-highway motorcycles include dirt bikes, trail bikes, competition motorcycles, and other motorized two-wheelers that cannot be used on public roads. Dual-purpose motorcycles are street legal and are also designed to be used on off-road trails. 

On-highway motorcycles saw sales dip 9.6 percent, while scooter sales rose 4 percent. Combined with off-highway and dual, this puts total motorcycle sales in the first half of the year up 6.4 percent compared with 2019.

The MIC recently launched a Commuter Distancing campaign to encourage people to consider motorized two- and three-wheelers as transportation alternatives. 

Rate this item
(0 votes)
Last modified on Wednesday, 12 August 2020 13:24

Trending News

NAAA Holds Condition Report Training

NAAA Holds Condition Report Training

Sep 16, 2020 Rate: 5.00

Cox: CPO Sales Dip

Cox: CPO Sales Dip

Sep 16, 2020 Rate: 5.00

Survey Shows Dealers Move to Digital

Survey Shows Dealers Move to Digital

Sep 16, 2020 Rate: 5.00