KAR Connects ADESA, TradeRev

By Staff Writer July 30, 2020

KAR Auction Services Inc.’s recent enhancements to ADESA.com/ADESA.ca, allow customers access to fresh inventory and dealer-trades instantly via TradeRev. This new single sign-on technology offers customers seamless continuity between the two digital channels, the company reported.

“The power of both ADESA and TradeRev digital marketplaces are seamlessly combined through this integration, enabling buyers to find, manage and source from even more inventory—faster, easier and more confidently than ever,” said Rick Griskie, KAR’s president of digital marketplaces. “With a single login, buyers now have instant access to approximately 80 percent of North America’s off-lease inventory and high quality, retail-ready trade-ins—including roughly 60,000 vehicles per day via ADESA’s digital platforms—and real-time, live bidding from TradeRev.”

Features on the modernized ADESA.com/ADESA.ca sites include a dedicated tile enabling all users to connect to TradeRev instantaneously. Through KAR’s single sign-on technology, existing TradeRev buyers can bid and buy instantly without an additional log-in step, while dealers without a TradeRev log-in can view inventory with one-click of a button and complete registration online to transact on the platform.

KAR is in the process of rolling out the modernized ADESA.com/ADESA.ca interface to all users.

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Last modified on Thursday, 30 July 2020 15:20