Porsche, Dodge, Hyundai Score Big

By Staff Writer July 27, 2020

Porsche, Dodge and Hyundai were big winners in the J.D. Power 2020 Automotive Performance, Execution and Layout (APEAL) Study, released recently.

Porsche ranks highest in the luxury segment and overall with a score of 881. Lincoln (876) ranks second, followed by Cadillac (874), BMW (869) and Land Rover (866).

Dodge ranks highest in the mass market segment with a score of 872. Ram (871) ranks second, followed by GMC (857), Ford (853) and MINI (846).

“The APEAL Study measures an owner’s emotional attachment to their new vehicle and in what areas that vehicle may not be delivering on all of the positive experiences that were hoped for,” said Dave Sargent, vice president of automotive quality at J.D. Power. “Understanding this is just as valuable to automakers as knowing about quality issues and owner acceptance of new technologies. The goal for automakers is to delight customers on all these dimensions. Some are better than others at doing this.”

Now in its 25th year, the study has been redesigned for 2020. It complements the J.D. Power Initial Quality Study (IQS) and the J.D. Power Tech Experience Index (TXI) Study by measuring owners’ emotional attachment and level of excitement with their new vehicle across 37 attributes, ranging from the sense of comfort and luxury they feel when climbing into the driver’s seat to the feeling they get when they step on the accelerator. These attributes are aggregated to compute an overall APEAL index score measured on a 1,000-point scale.

The parent company receiving the most model-level awards (given to models ranking highest in their respective segment) is Hyundai Motor Group (five awards), followed by BMW AG and Nissan Motor Co., Ltd., with four each.

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Last modified on Tuesday, 28 July 2020 13:43

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