Online Retail Messaging Expands

By Staff Writer July 15, 2020

Gubagoo – the leading provider of digital retailing and messaging solutions for automotive dealerships – published data showing the continued increase of online retail and messaging tools, even as auto dealerships return to full operations.

Changes to the automotive retail environment due to the pandemic have increased the importance of doing business online for dealers. Gubagoo's Virtual Retailing, which allows dealers to sell vehicles online, and Gubagoo's ChatSmart, which facilitates conversations with customers on dealers' websites, saw record usage through this period.

While the use of digital tools during widespread closures increased dramatically, more notable is that the use of these tools continues to increase, even as communities across the country re-open.

In the past four weeks, Virtual Retailing use has increased by 39 percent nationwide, and messaging has increased an additional 17 percent from the historic levels seen during the height of the pandemic.

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Last modified on Wednesday, 22 July 2020 13:30

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