Rock & Roll Sale Goes Virtual

By Staff Writer July 13, 2020

DAA Northwest is excited to announce the 25th anniversary of its signature promotion: The Rock & Roll Sale. The event takes on a new twist this year with simulcast-only sales and a virtual, rooftop concert July 22nd and 23rd.

“We had already signed Weezer to perform during our 25th Rock & Roll Sale when Covid-19 hit,” said Bob McConkey, President and CEO of the McConkey Auction Group. “When Washington State went into lockdown and our auctions were temporarily closed, we anticipated the road ahead would be long. We had to adjust to the current reality, recognizing that everything had changed for us.” With the uncertainty of the future, DAA canceled Weezer’s performance and regrouped. “The Rock & Roll Sale is our biggest event, and our customers wondered what we were going to do,” McConkey said. As July approached, several institutional accounts contacted McConkey and David Pendergraft, DAA Northwest’s general manager about supporting a virtual Rock & Roll Sale. “We pulled our team together and immediately got creative about delivering a new Rock & Roll Sale experience,” Pendergraft said.

The result is Rock & Roll Week – a series of Edge Simulcast sales that begin at DAA Northwest with 1,100 fleet/lease units at 9 a.m. Wednesday, July 22. MAG Motorsports featuring bikes from Harley-Davidson Financial Services follows at 10:30 a.m., with MAG Now, the McConkey Auction Group’s digital auction powered by EBlock kicking off at 1 p.m.

On Wednesday at 6 p.m., DAA Northwest presents the YouTube premiere of The Cronkites’ rooftop concert. The Cronkites have opened for DAA Northwest’s international Rock & Roll Sale headliners every year since 1998. This July, their stage will be atop DAA Northwest’s 25,000 square-foot auction arena. A link to the concert’s YouTube premiere will be available on magauctions.com July 22.

Thursday morning, DAA Northwest will offer 1,400 dealer and fleet/lease vehicles via Edge Simulcast and $30,000 in post-sale prizes. Rock & Roll Sale Week concludes Friday, July 24, with DAA Seattle’s 500-unit Edge Simulcast sale.

McConkey sums it up with, “As the saying goes, ‘the show must go on.’”

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Last modified on Wednesday, 15 July 2020 16:52

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