Ford Retail Sales Fall 14 Percent in Q2

By Staff Writer July 06, 2020

Ford Motor Co. sold a total of 433,869 in Q2, a 33 percent year-over-year from 2019, though retail sales were only 14.3 percent off year-over-year.

Shutdowns and shelter-in-place restrictions had the largest impact on fleet sales in Q2, Ford stated.

“Our performance in Q2 was really driven by Ford and our dealers’ deep commitment to customers and quick action taken to support our customers during these unprecedented times. Our support programs continue with our recent introduction of ‘Ford Promise’ to provide extra security during these difficult times. It’s another way Ford is standing with hard-working Americans,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service

Daily rental was down 94 percent, while commercial was off 78 percent from production shutdowns – commercial performance did improve sequentially through the quarter.

Ford, along with its dealer network, made a rapid shift to online and remote sales. As a result, Ford retail share grew an estimated full percentage point to 13.3 percent – Ford’s best retail share quarter in five years. Ford’s focus on its winning portfolio of trucks and SUVs drove retail share growth in Q2. Ford overall truck and SUVs grew their estimated share of retail truck and SUV segment by more than a full percentage point in Q2. Ford’s overall truck and SUV retail share totaled over 16.5 percent of the combined segment.

F-Series Q2 overall sales total 180,825 pickups, while expanding its retail share of segment. F-Series expanded its leadership position in Q2 with an estimated 2.6 percentage point increase in retail share. Ranger overall sales gain 19.8 percent in Q2. Sales totaled 25,008 pickups for the quarter. Through June, Explorer leads as America’s best-selling mid-size SUV with sales of 101,149 vehicles. Total Explorer sales bucked the industry with sales up 12.4 percent.

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Last modified on Monday, 06 July 2020 13:43

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