The Ford Bronco Gets a New Release Date

Ford Bronco Concept Model at the New York International Auto Show Ford Bronco Concept Model at the New York International Auto Show

We can chalk this up to one of 2020's many surprising twists 'n' turns. The much-anticipated release of the resurrected Ford Bronco is being delayed, yet again, to July 13. Let's hope the third time's the charm.

Twitter took to roasting Ford Motor Co. over the coincidental date.
Twitter took to roasting Ford Motor Co. over the coincidental date.

The original reveal of the now 2021 Bronco was slated for March '20, with the smaller, "Baby Bronco" to be showcased a few weeks later at the New York International Auto Show. That show was canceled because the venue, the Javits Center, was repurposed as a field hospital for COVID-19 treatment.

The second scheduled release of the Bronco was for July 9. Then the Detroit Free Press pointed out that the new Bronco would share a birthday with infamous Bronco passenger, O.J Simpson. As you may recall, Simpson, with his friend Al Cowlings behind the wheel, took a '93 white Ford Bronco on a 45-minute drive through the streets of L.A. with the police in close pursuit.

Ford tweeted a new release date for the Bronco2020
Ford 's June 19 Twitter response

Ford recently tweeted that it would delay the release of the Bronco, again, by another four days to July 13. 

Which just happens to be Harrison Ford's 77th birthday. Was there some shrewd marketing behind these date choices?

Probably not, unless Harrison Ford ends up in a Bronco ad.

The base price of the new Bronco will be $30,000 with tons of add-on options. There is even rumor of a manual version with seven speeds. 

After a 24-year hiatus, the Bronco will soon be rolling off the assembly line at its old home, the Ford Michigan Assembly Plant in Wayne, Mich. 

 

Watch TopSpeed's sneak peak behind the new 2020 Ford Bronco below:

 

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Last modified on Monday, 22 June 2020 22:23

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