AutoLeadStar Releases Report

By Staff Writer June 11, 2020 176

AutoLeadStar, a complete marketing automation platform designed for dealers, unveiled their latest benchmark report on buyer trends titled, “A Post COVID-19 Era for Automotive: The Next Leap in Dealer Technology.”

The report explores four major trends that could bring about transformation similar to the disruption seen by digital companies like Cars.com and AutoTrader in the late ’90s. The trends detailed and explored in the report include: accelerated adoption of in-house dealer technology versus outsourced marketing; ascendance of AI-based tools to segment, convert, and close high-intent shoppers; the emergence of new buying personas and in-market shopper behaviors; and unprecedented technology-driven operational efficiency.

Rate this item
(0 votes)
Last modified on Friday, 12 June 2020 13:52

Trending News

FCA: Sales Rebound in May, June

FCA: Sales Rebound in May, June

Jul 02, 2020 Rate: 5.00

New-Car Prices Jump

New-Car Prices Jump

Jul 02, 2020 Rate: 0.00

Hyundai Retail Tops Fleet

Hyundai Retail Tops Fleet

Jul 02, 2020 Rate: 0.00