Digital Air Strike was chosen by Facebook for a limited beta test to determine whether dynamic ad clicks to Facebook Marketplace, instead of to a dealer’s website, increased leads. The pilot business, Brown’s Toyota of Glen Burnie in Maryland, saw four times more impressions, 1.5 times more views and a 33 percent reduction in cost per view. The results are so compelling Facebook turned them into a case study for the Click to Marketplace ads.
Digital Air Strike, a consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company’s social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country.