Facebook Chooses Firm for Beta Test

By Staff Writer May 22, 2020

Digital Air Strike was chosen by Facebook for a limited beta test to determine whether dynamic ad clicks to Facebook Marketplace, instead of to a dealer’s website, increased leads. The pilot business, Brown’s Toyota of Glen Burnie in Maryland, saw four times more impressions, 1.5 times more views and a 33 percent reduction in cost per view. The results are so compelling Facebook turned them into a case study for the Click to Marketplace ads.

Digital Air Strike, a consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company’s social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country.

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Last modified on Tuesday, 26 May 2020 13:57