Buyers Plan Holiday Shopping

By Staff Writer May 21, 2020

Cars.com revealed its latest research that suggests that of those who are currently in the market to buy a car this year, 33 percent will do so this weekend. A desire for something newer (53 percent), the fact that current deals are just too good to pass up (35 percent), and needing a replacement vehicle due to an accident or their car breaking down (21 percent) are the main motivators for shoppers.

The COVID-19 pandemic continues to affect purchase timelines, with 85 percent of consumers saying that the virus has changed when they will buy. Most (62 percent) plan to act sooner than originally planned. Previous Cars.com research indicated that a new generation of Americans are buying a car to avoid riding public transportation (43 percent) and distrust in the cleanliness of others’ cars, such as with ride sharing services (28 percent), amidst the COVID-19 pandemic.

Cars.com’s research also found virus concerns, along with deep discounts on cars, are motivating 33 percent of in-market Americans to buy a car this holiday weekend — sooner than originally planned.

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Last modified on Friday, 22 May 2020 14:03

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