IAA Offers New Tool

By Staff Writer May 18, 2020

IAA Inc., a global digital marketplace connecting vehicle buyers and sellers, announced the introduction of IAA Interact, a comprehensive merchandising platform combining imagery, information and personalization. The platform engages buyers with detailed vehicle information while driving a more competitive bidding environment and higher proceeds for sellers.

IAA Interact was designed using extensive e-commerce merchandising research to drive increased online bidding and buying. The platform engages buyers with a vehicle digitally through unique, multiple touch points that provide the details needed to make confident online bidding and buying decisions. The Interact tools and features provide buyers with an unmatched research process, improved purchasing guidance and greater trust.

The IAA Interact merchandising platform includes three key elements and several value-added tools at no cost to the buyer.

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Last modified on Monday, 18 May 2020 13:46