Showroom Foot Traffic Rebounds as VW reopens in China

By Cee Lippens May 09, 2020 241
Volkswagen I.D. Buzz introduced at the North American International Auto Show in Detroit in 2017 begins production in China this year. Volkswagen I.D. Buzz introduced at the North American International Auto Show in Detroit in 2017 begins production in China this year.
Stephan Wöllenstein CEO of VGC
Stephan Wöllenstein CEO of VGC

More than 2,000 Volkswagen dealerships across China have reopened, and the Chinese public is responding with strong interest. Showroom foot traffic is rivaling numbers from March 2019, Volkswagen announced on its website this week. Volkswagen Group China (VGC) is the best-selling brand in China today by sales and sold around 4.23 million cars in the Chinese market in 2019.

Volkswagen's joint venture, SAIC Volkswagen, has operated in China since 1984. SAIC Volkswagen, which includes the production of cars, parts, components and internal systems, is also back in full swing with 32 of 33 of the group's car and component plants operating again. VGC imports and produces in China the brands Volkswagen, Audi, SEAT, Škoda, Bentley, and Lamborghini, mainly for sale in China.

Stephan Wöllenstein, the CEO of VGC, said via the company’s website, “Hope is returning to the Chinese market, as we are experiencing a certain normalization of business. In 2020, highlights like the start of MEB production and the introduction of the Volkswagen ID. model family still lie ahead.”

This bodes well for the reopening of the U.S. car market.

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Last modified on Saturday, 09 May 2020 16:55

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