Cars Shoppers Still Active Online

By Staff Writer March 31, 2020
80 percent of Cars.com’s visitors are searching and viewing inventory with high intent to purchases. 80 percent of Cars.com’s visitors are searching and viewing inventory with high intent to purchases.

Research from Cars.com found that while many dealerships are experiencing historically low foot traffic and many have closed showrooms completely, tens of millions of people are still actively engaged in car purchases online.

Despite the shutdowns caused by COVID-19, data demonstrates that nearly 80 percent of Cars.com visitors are searching and viewing inventory with high intent to purchases. The research revealed three key trends impacting the automotive sector driven by the COVID-19 outbreak:

  1. Car shoppers are looking to connect digitally. Shoppers are also interested in handling price negotiations (48 percent) and financing (42 percent) online.
  2. Cleanliness concerns are swaying nearly one in five consumers toward car purchases and it is also affecting ride-sharing. The coronavirus pandemic has pushed 17 percent of survey respondents to now consider purchasing a car. The main reasons for increased urgency include a desire to stop riding public transportation (43 percent) and distrust in the cleanliness of others’ cars (28 percent). Furthermore, of the consumers who plan to buy a car, 1 in 3 have decided to speed up their timeline due to the outbreak.
  3. Auto dealers are ramping up digital and home-delivery capabilities. As consumers look to connect digitally with dealers across the country, there is an increased desire for more digital services and home delivery options. Among dealer survey respondents, most are ramping up their digital retailing capabilities such as online financing (57 percent) and online estimates for trade-ins (40 percent), while others are focused on online chat options (36 percent) and offering local home delivery of vehicles (49 percent)..
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Last modified on Wednesday, 01 April 2020 15:10

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