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Make Way for The Middleman Featured

Disney wants to bypass Netflix. Steven Soderbergh wants to bypass the studios. Caravana wants shopped to bypass dealers. Nobody loves the middleman. But should they? A middleman, the best ones, make life more pleasant and delivers a superior experience. Think about waiters. Waiters are middlemen. They come between the dinner and the kitchen. You don't need waiters. McDonald's has sold billions of burgers without them. But the best ones make the dining experience so much better. 

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Ted Craig

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