PCG Companies has teamed with the National Independent Automobile Dealers Association as its newest National Member Benefit partner.
PCG is offering NIADA members discounted rates on PCG's suite of online specialist certification courses as well as its library of published works. Members will also have access to a digital marketing package designed to meet their unique needs.
PCG offers a variety of marketing and training services designed to benefit dealers in the independent market. PCG has served the auto industry since 2005 with its blend of digital marketing, consulting, training and research.
CarNow has completed its certification in the PCG Engagement Project.
The PCG Engagement Project is an open-standards, automotive marketing initiative that allows dealers to inspect the quality of their website traffic.
CarNow's Visual Sales Messenger will now record consumer engagement events in Google Analytics, which will be used to calculate engagement and traffic quality scores in VistaDash. CarNow software will adhere to the published event names and definitions provided by PCG Companies.
Their certification ensures that VistaDash will properly credit CarNow's technology, which was designed to increase engagement from consumers who visit a dealership's website.