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Consumers Want Smartphone Apps for Cars

Monday, 16 October 2017 21:51

A new report from the In-vehicle UX (IVX) group at Strategy Analytics – “Consumer Interest for In-Car Smartphone Mirroring is Almost Universal” – has found that an increasing number of consumers feel that smartphone mirroring systems such as Apple CarPlay, Android Auto, and Baidu CarLife will be a “must-have” when purchasing their next vehicle and moreover, are willing to pay for them at almost any reasonable price point.
“All of our research suggests that consumers will soon be ready to adopt CarPlay and Android Auto for their infotainment needs,” said Derek Viita, report author and senior analyst, “which is another round of bad news for embedded navigation suppliers and OEMs that want to sell upgraded navigation systems.”

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