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Truck Buyers Prove Loyal

Truck Buyers Prove Loyal Featured

It’s well known people prefer SUVs and crossovers these days, but they are also more loyal to these vehicles than they are to sedans.                        
More than two-thirds of SUV and crossover owners in the U.S. who returned to market in the first four months of 2017 acquired another new SUV or crossover, according to IHS Markit.
SUV/crossover loyalty has grown from under 53 percent in 2012 to more than 66 percent through April, and is 13 percentage points higher than the industry average of 52.6 percent, IHS Markit says. Pickup loyalty rates are also increasing, with nearly 51 percent of pickup owners acquiring another one during the first four months of the year.
At the same time, sedan loyalty rates have softened, with rates declining 7.6 percentage points to 48.6 percent since 2012, when 56.2 percent of sedan owners acquired another sedan.

Last modified on Tuesday, 11 July 2017 20:45
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