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THE GOOD FIGHT: Paul John, executive director of the Georgia Independent Automobile Dealers Association, discusses how the association fought against state legislation that would have raised the taxes on used-car purchases.

Automakers Improve Mobile Sites

Automakers Improve Mobile Sites Featured

More automakers are providing responsive and responsive/adaptive websites that automatically reformat to fit the device on which they're being viewed yet their satisfaction still trails traditional sites overall, according to the J.D. Power 2016 Automotive Mobile Site Study.
Nearly three-fourths (of manufacturers now offer some form of responsive website up from 39 percent 12 months ago - in part because overall mobile usage for automotive shopping continues to trend upward.
Satisfaction is important to manufacturers because it increases the likelihood of a shopper taking a test drive. The study shows that among vehicle shoppers who are delighted with their experience on a manufacturer brand website (overall satisfaction scores above 900), 65 percent say they are more likely to test drive a vehicle, compared with only 15% of those who are disappointed (scores of 500 and below).
But designing and executing an effective site that will be viewed through multiple devices is not that easy.  The study finds that when manufacturers launch a responsive or responsive/adaptive site, navigation and speed satisfaction usually experience the biggest drops after implementation.

Last modified on Sunday, 16 October 2016 23:44
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