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LEGAL UPDATE: Sean Petersen, NIADA senior vice president of legal and governmental affairs, talks about recent legal issues affecting independent dealers.  One change in Nevada regulates the use of starter-interrupt and GPS devices.

Honda Unveils CPO Website

Honda Unveils CPO Website Featured

Honda recently debuted a completely redesigned certified pre-owned vehicle website at www.HondaCertified.com.

The new site makes inventory the primary focal point for shoppers, introducing a new inventory alert feature for the most up-to-date vehicle availability information. The revamped site also filters inventory search results by specific features (e.g., leather interior or rearview camera) to help visitors find the vehicle that is right for them.

Once a shopper creates an alert, Honda will notify that customer when the vehicle they are looking for is available.  Visitors can view and compare suggestions for other Honda Certified Pre-Owned Vehicles they may be interested in. 

The new site enables users to share the vehicles they're considering with friends and family. Shoppers can compare different Honda models to help make their vehicle decision. 

New website design aims to provide a seamless user experience across all platforms, regardless of device. 

The new www.HondaCertified.com offers the latest photos of your favorite Honda vehicles, as well as videos showcasing Honda cars and light trucks in action

Last modified on Thursday, 06 July 2017 20:05
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Consumers Shop for Cars on Smartphones

Consumers Shop for Cars on Smartphones

Consumers spend more time using their smartphones to conduct research prior to visiting a dealership, according to the J.D. Power 2017 New Auto Shopper Study.The study...

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