Cars.com Adds Badges to Measure Pricing Featured
13 October 2017
Cars.com expanded its suite of pricing tools with the launch of "Badging." New badge icons on the inventory pages help provide more context behind why a vehicle is priced the way it is. Badging leverages machine learning to assess the closest comparable vehicle and considers vehicle features either in high-demand for the region or those that impact the price beyond year, make, model and trim. The four badges include "Great Deal," which means the vehicle is priced significantly below market average; "Good Deal," which identifies cars priced at or slightly below market average; "Fair Price," for vehicles priced slightly above market average; and "Well-Equipped," highlighting vehicles that include additional features that are affecting the price.