Consumers Shop for Cars on Smartphones Featured
15 September 2017
Consumers spend more time using their smartphones to conduct research prior to visiting a dealership, according to the J.D. Power 2017 New Auto Shopper Study.The study analyzes how new-vehicle buyers use digital devices – tablets, smartphones and computers – to gather information prior to purchase, as well as which websites and apps they use during the shopping process. The study also examines which types of content new-vehicle buyers access during their shopping process and which content they find most useful. This year, the study also explores the behavior of users of disruptive websites and apps that consumers use in their everyday life. Users of disruptive websites and apps comprise 13 percent of new-vehicle buyers who use automotive shopping sites. They tend to be younger, but are not limited to the youngest generations – although 33 percent of Gen Y are users, 18 percent of Gen X and 6 percent of Boomers and Pre-Boomers also fall into the disruptive user category.