Car Owners Like Their Vehicles More Than Ever Featured
10 August 2017
Car owners’ general satisfaction with their new vehicles shows one of the strongest gains ever, according to the J.D. Power 2017 U.S. Automotive Performance, Execution and Layout (APEAL) Study. Overall vehicle appeal increased by 9 points (on a 1,000-point scale) from last year – to 810 from 801– which ties for the largest gain in the 22-year history of the APEAL Study. Accounting for this jump in overall customer satisfaction with vehicle performance and design are better scores in nine of the 10 categories that the study measures compared with 2016, plus increases in satisfaction with 19 of the 32 brands included in the study.The latest study shows that the satisfaction gap is narrowing between premium and mass-market vehicle brands. The average APEAL index score for the non-premium segment (804) improved by 10 points over the 2016 study, while the premium segment (now 845) improved by just one point. The gap between the two segments now stands at an all-time low of 41 points. For a 13th consecutive year, Porsche (884) received the highest overall APEAL score. Chrysler (815) is the most improved brand - scoring 41 points higher than last year (774).