As I've said before, marketing is hard. I'm sure the folks at Hyundai thought this ad was clever, but now they are being criticized for promoting irresponsible behavior. Oddly, they have also taken heat for promoting safety. I guess you can't win.
My wife and I get a kick out of this VW ad, but my middle school daughter gets all flustered when it comes on the TV. I must admit that I thought after one viewing that those cars are going to need some recon.