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  • ABG 65.48 -1.28 - -1.95%
  • AN 57.98 -0.43 - -0.85%
  • CACC 0.00 +0.50 - +0.40%
  • CAR 56.52 -4.11 - -6.97%
  • CARZ 39.99 -0.2701 - -0.71%
  • CPRT 39.50 -0.19 - -0.60%
  • CPSS 7.49 -0.09 - -1.38%
  • CRMT 45.00 -0.67 - -1.66%
  • DAI N/A - N/A
  • F 14.81 -0.32 - -2.12%
  • FIATY 0.00 -0.37 - -3.67%
  • GM 32.12 -0.28 - -0.87%
  • HMC 59.82 +0.24 - +0.71%
  • HTZ 28.56 -0.69 - -2.65%
  • KAR 30.44 -0.18 - -0.62%
  • KMX 50.59 -0.66 - -1.40%
  • LAD 83.50 -1.67 - -2.16%
  • MZDAF 0.00 0.00 - 0.00%
  • NSANY 0.00 -0.1995 - -1.02%
  • PAG 44.66 -0.72 - -1.74%
  • SAH 25.08 -0.52 - -2.08%
  • TM 198.82 +0.01 - +0.01%
  • TRAK 46.34 -1.31 - -2.93%
  • TSLA 245.50 -2.58 - -1.05%
  • TTM 59.82 +0.18 - +0.41%
  • VLKAY 0.00 -0.363 - -0.87%
  • VROM N/A - N/A

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Survey Names KBB Best Site

kelleyKelley Blue Book - www.kbb.com - was awarded Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study.

Kelley Blue Book's kbb.com ranked highest in brand equity among the six competitors evaluated in the online auto shopping category in the annual study of more than 38,500 U.S. consumers conducted by Harris Interactive.

The Harris Poll Brand of the Year provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives, and in the positive emotional reactions consumers have to the brand.