Used Car NewsUsed Car News

  • ABG -2.47 - -4.43%
  • AN -1.70 - -3.49%
  • CACC -5.24 - -2.94%
  • CAR -3.10 - -8.91%
  • CARZ -2.20 - -6.77%
  • CPRT -1.79 - -3.62%
  • CPSS -0.19 - -5.18%
  • CRMT -0.32 - -1.22%
  • DAI
  • F -0.88 - -6.57%
  • FIATY +0 - +0%
  • GM -1.47 - -4.93%
  • HMC -1.36 - -5.11%
  • HTZ -1.13 - -9.53%
  • KAR -0.63 - -1.54%
  • KMX -0.66 - -1.40%
  • LAD -2.58 - -3.50%
  • MZDAF +0.00 - +0.00%
  • NSANY -0.95 - -4.82%
  • PAG -3.83 - -10.35%
  • SAH -0.40 - -2.28%
  • TM -5.99 - -5.45%
  • TRAK +0.00 - +0.00%
  • TSLA -3.25 - -1.65%
  • TTM -2.90 - -7.88%
  • VLKAY -2.11 - -6.85%
  • VROM

Featured News

IAS Buys AWG, AuctionMaster
Integrated Auction Solutions, LLC (IAS) has acquired the assets of AWG Simulcast (AWG) and AuctionMa...

Read more

Maserati Recalls Vehicles for Transmissions
Maserati North America Inc. is recalling 13,092 model year 2014 Quattroporte and Ghibli vehicles man...

Read more

ADESA Promotes within Dealer Services Team
ADESA announced two promotions within the dealer services team.
C.J. Lopez, previously major ...

Read more

Used Car Sales Flat as New Car Sales Surge
Used car sales are expected to come in flat this month, but new-car sales are on track for the best ...

Read more

IAS Buys AWG, AuctionMaster
Maserati Recalls Vehicles for Transmissions
ADESA Promotes within Dealer Services Team
Used Car Sales Flat as New Car Sales...

Used Car News | Home

Survey Names KBB Best Site

kelleyKelley Blue Book - www.kbb.com - was awarded Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study.

Kelley Blue Book's kbb.com ranked highest in brand equity among the six competitors evaluated in the online auto shopping category in the annual study of more than 38,500 U.S. consumers conducted by Harris Interactive.

The Harris Poll Brand of the Year provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives, and in the positive emotional reactions consumers have to the brand.