Used Car NewsUsed Car News

  • ABG 59.41 +0.28 - +0.52%
  • AN 62.00 -0.10 - -0.19%
  • CACC 0.00 +1.71 - +1.28%
  • CAR 56.56 +1.56 - +3.25%
  • CARZ 0.00 -0.2774 - -0.71%
  • CPRT 38.00 +0.06 - +0.17%
  • CPSS 7.74 +0.07 - +0.91%
  • CRMT 36.86 +0.02 - +0.05%
  • DAI N/A - N/A
  • F 15.89 +0.14 - +0.89%
  • FIATY 0.00 -0.515 - -4.30%
  • GM 33.44 +0.81 - +2.49%
  • HMC 34.68 -0.12 - -0.35%
  • HTZ 26.40 +0.22 - +0.85%
  • KAR 32.00 +0.28 - +0.95%
  • KMX 45.46 +0.05 - +0.12%
  • LAD 71.00 +1.22 - +1.85%
  • MZDAF 0.00 0.00 - 0.00%
  • NSANY 0.00 -0.07 - -0.39%
  • PAG 41.95 -0.12 - -0.29%
  • SAH 23.23 -0.04 - -0.18%
  • TM 110.00 -0.46 - -0.43%
  • TRAK 48.65 +0.01 - +0.02%
  • TSLA 245.00 -4.18 - -2.11%
  • TTM 36.98 -1.68 - -4.39%
  • VLKAY 0.00 -0.79 - -1.52%
  • VROM 0.00 0.00 - 0.00%

Featured News

Dealertrack Plans Move into New Offices
Dealertrack Technologies announced plans to maintain its corporate headquarters on Long Island, N.Y....

Read more

Ford Recalls SUVs for Excessive Corrosion
Ford Motor Co. is recalling 348,950 model year 2001-04 Escape vehicles manufactured Oct. 22, 1999 th...

Read more

Social Media Critical to Auto Sales
Social media plays a critical role in driving consumer purchase and service decisions across all gen...

Read more

DealerSocket Partners with Finance Express
DealerSocket announced a new integration with Finance Express (FEX) DMS. Through this integration, D...

Read more

Dealertrack Plans Move into New Offices
Ford Recalls SUVs for Excessive Corrosion
Social Media Critical to Auto Sales
DealerSocket Partners with Finance Express

Used Car News | Home

Survey Names KBB Best Site

kelleyKelley Blue Book - www.kbb.com - was awarded Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study.

Kelley Blue Book's kbb.com ranked highest in brand equity among the six competitors evaluated in the online auto shopping category in the annual study of more than 38,500 U.S. consumers conducted by Harris Interactive.

The Harris Poll Brand of the Year provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives, and in the positive emotional reactions consumers have to the brand.