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  • ABG 78.23 +0.69 - +0.93%
  • AN 62.00 +0.83 - +1.42%
  • CACC 139.24 -1.95 - -1.39%
  • CAR 0.00 -1.66 - -2.64%
  • CARZ 38.17 +0.059 - +0.16%
  • CPRT 40.44 +0.36 - +0.99%
  • CPSS 7.90 -0.38 - -5.92%
  • CRMT 54.99 +0.24 - +0.45%
  • DAI N/A - N/A
  • F 14.93 -0.12 - -0.80%
  • FIATY 0.00 0.00 - 0.00%
  • GM 34.18 -0.07 - -0.21%
  • HMC 35.00 -0.11 - -0.35%
  • HTZ 24.75 -0.41 - -1.86%
  • KAR 38.05 +0.25 - +0.72%
  • KMX 68.00 +0.63 - +0.98%
  • LAD 94.00 +1.45 - +1.68%
  • MZDAF 0.00 0.00 - 0.00%
  • NSANY 0.00 -0.185 - -1.04%
  • PAG 49.90 +0.65 - +1.35%
  • SAH 31.05 +0.60 - +2.35%
  • TM 130.10 -0.20 - -0.15%
  • TRAK 0.00 +0.22 - +0.54%
  • TSLA 207.90 -0.33 - -0.16%
  • TTM 65.00 +1.88 - +3.85%
  • VLKAY 0.00 +0.155 - +0.35%
  • VROM N/A - N/A

Featured News

More Used Car Shoppers Use Mobile Devices
According to AutoTrader.com's 2015 Automotive Buyer Influence Study, the adoption of mobile devices ...

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ServNet Adds Brasher’s Sale
The ServNet Auction Group has announced the addition of its 32nd auction location: Brasher's Fresno ...

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KAR Names Hallett to Board
KAR Auction Services Inc. recently announced a pair of personnel moves.

KAR has appointed...

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State Bans Dealer for Clocking
A Missouri used-car dealer has been convicted of misrepresenting the true mileage on cars he sold. &...

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More Used Car Shoppers Use Mobile Devices
ServNet Adds Brasher’s Sale
KAR Names Hallett to Board
State Bans Dealer for Clocking

Used Car News | Home

Survey Names KBB Best Site

kelleyKelley Blue Book - www.kbb.com - was awarded Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study.

Kelley Blue Book's kbb.com ranked highest in brand equity among the six competitors evaluated in the online auto shopping category in the annual study of more than 38,500 U.S. consumers conducted by Harris Interactive.

The Harris Poll Brand of the Year provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives, and in the positive emotional reactions consumers have to the brand.