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DrivingSales announced that the 2012 DrivingSales Executive Summit (DSES) has expanded to include a joint keynote with J.D. Power and Associates Automotive Marketing Roundtable. The company also announced the dates and location for its fourth annual event: the DrivingSales Executive Summit will be held Oct. 21 through Oct. 23 at the Bellagio Las Vegas.
The J.D. Power and Associates Automotive Marketing Roundtable, which immediately follows the DSES, will also be held at the Bellagio.
"J.D. Power and Associates Automotive Marketing Roundtable is the industry's top marketing event for automotive retailers, OEMs, agencies and automotive third-party websites, and the DrivingSales Executive Summit is the top digital marketing event for innovative dealers," said DrivingSales Founder and CEO Jared Hamilton. "By bridging these two premier October events with a joint keynote and special combo-ticket rates, we are creating the highest impact, profit-building experience for all levels of the automotive industry."
While the two events remain separate, each with a distinct personality and target audience, the new relationship between the J.D. Power and Associates Automotive Marketing Roundtable and the DrivingSales Executive Summit makes it easier for those who want exposure to each conference's signature content.
"Industry professionals have long faced the October dilemma of multiple conferences," said John Humphrey, senior vice president of global automotive operations at J.D. Power and Associates. "We are very pleased that, through our alliance with DrivingSales, the industry's two most authoritative digital marketing events can make conference attendance an even more powerful and convenient experience for Dealers, OEMs and other automotive professionals."
The 2012 DrivingSales Executive Summit will include a world-renowned speaker on digital marketing, and reception. J.D. Power and Associates Automotive Marketing Roundtable program will begin with the joint keynote presentation, move into their welcome reception and conclude on Oct. 26.
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