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Over the past 10 years, Manheim Nashville, its employees and customers have raised more than $1.1 million for Mary Jo's Cure 4 Kids, a charity established in 2004 to benefit St. Jude Children's Research Hospital.
More than $200,000 has been raised in 2013, helping Manheim Nashville reach its 10-year fundraising goal. The charity was named after the daughter of former Manheim Nashville employee Dan Dietsch, who passed away in 2010 following a long childhood battle with a rare form of brain cancer. The charity's goal was to raise $1 million for St. Jude Children's Research Hospital over a 10-year period, beginning in 2004. Mary Jo, who was treated at St. Jude, suggested the $1 million amount, and the team quickly embraced the target that became known by everyone as "Mary Jo's Million."
The fundraising efforts, which started with a golf tournament, have expanded into multiple events and have stretched to Manheim customers from several states.
The Manheim Nashville fundraising efforts in 2013 included the following events:
· The 10th annual Mary Jo's Cure 4 Kids Golf Classic 2013 was held in September. The money raised at the event pushed the fundraising efforts over $1 million.
· Earlier this year, Essen Motor Company of Knoxville, Tenn., auctioned off a few select units at Manheim Nashville with 25 percent of the proceeds going towards Mary Jo's Cure 4 Kids. Over a few weeks, 14 units sold to raise more than $28,000.
· On April 10, auction staff wore special pink shirts in honor of Dan Dietsch's visit to Manheim Nashville. The last shirt was auctioned off and it sold 13 times to raise $11,800.
· Throughout the year, Manheim Nashville held three raffles, sold Mary Jo's Million t-shirts, the auction's antique gas pump and surplus equipment, and collected more than $1,300 in coins during a "Piggy Bank" competition.
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