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Featured News

Asbury Launches Used Car Stores
Asbury Automotive Group Inc. is in the process of opening two stand-alone used vehicle stores under ...

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Auction Employees Keep It Clean
A group of more than 100 employees from Manheim Detroit will take part in an Arbor Day cleanup event...

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Credit Approvals Rise
Swapalease.com reports lease credit approvals during the month of March were at 69.6 percent, up fro...

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J.D. Power Adds Online Tracking Tool
J.D. Power announced the acquisition of Korrelate, an Orlando-based company that measures consumers'...

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Asbury Launches Used Car Stores
Auction Employees Keep It Clean
Credit Approvals Rise
J.D. Power Adds Online Tracking Tool

Used Car News | Home

Survey Names KBB Best Site

kelleyKelley Blue Book - www.kbb.com - was awarded Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study.

Kelley Blue Book's kbb.com ranked highest in brand equity among the six competitors evaluated in the online auto shopping category in the annual study of more than 38,500 U.S. consumers conducted by Harris Interactive.

The Harris Poll Brand of the Year provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives, and in the positive emotional reactions consumers have to the brand.