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Kelley Blue Book - www.kbb.com - was awarded Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study.
Kelley Blue Book's kbb.com ranked highest in brand equity among the six competitors evaluated in the online auto shopping category in the annual study of more than 38,500 U.S. consumers conducted by Harris Interactive.
The Harris Poll Brand of the Year provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives, and in the positive emotional reactions consumers have to the brand.