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Featured News

Auction Owner Founded Two Sales
Sam Gelt, founder of two auctions, died.

He was 94.

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GWC Updates Portal
GWC Warranty has introduced several new updates to its online Dealer Portal.
Dealers now have...

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ADESA Promotes Executive VP for Online
ADESA has named Jason Ferreri as executive vice president of online services for ADESA U.S.
F...

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Alt-Fuel Vehicles Still Struggle
Alternative-fuel vehicles continue to struggle in the market.

NADA Used Car Guide reports...

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Gas Prices Boost Sports Cars
The analysts at Kelley Blue Book report used high performance and sport car segment models are outpe...

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Auction Owner Founded Two Sales
GWC Updates Portal
ADESA Promotes Executive VP for Online
Alt-Fuel Vehicles Still Struggle
Gas Prices Boost Sports Cars

Used Car News | Home

Survey Names KBB Best Site

kelleyKelley Blue Book - www.kbb.com - was awarded Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study.

Kelley Blue Book's kbb.com ranked highest in brand equity among the six competitors evaluated in the online auto shopping category in the annual study of more than 38,500 U.S. consumers conducted by Harris Interactive.

The Harris Poll Brand of the Year provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives, and in the positive emotional reactions consumers have to the brand.