Used Car NewsUsed Car News

  • ABG -1.21 - -1.31%
  • AN -0.47 - -0.74%
  • CACC +4.04 - +1.57%
  • CAR +0.21 - +0.48%
  • CARZ +0.02 - +0.06%
  • CPRT -0.11 - -0.31%
  • CPSS -0.13 - -2.06%
  • CRMT -1.14 - -2.28%
  • DAI
  • F -0.12 - -0.80%
  • FIATY +0 - +0%
  • GM +0.19 - +0.58%
  • HMC +0.77 - +2.42%
  • HTZ -0.33 - -1.88%
  • KAR -0.12 - -0.32%
  • KMX -0.37 - -0.55%
  • LAD -0.88 - -0.77%
  • MZDAF +0.00 - +0.00%
  • NSANY +0.38 - +1.83%
  • PAG -0.39 - -0.74%
  • SAH -0.20 - -0.84%
  • TM -0.85 - -0.64%
  • TRAK +0.04 - +0.06%
  • TSLA +10.87 - +4.04%
  • TTM -0.21 - -0.61%
  • VLKAY -0.51 - -1.07%
  • VROM

Featured News

Edmunds Sees Red, White and Blue
In honor of the Fourth of July, Edmunds used its new car transaction data to find some facts about r...

Read more

Subprime Buyers Prefer Dodge
Experian Automotive reviewed the resurgence of the American muscle car — six high-performance models...

Read more

Used Vehicle Prices Remain Steady
The NADA Used Car Guide reports that used-vehicle prices have remained steady despite growing pressu...

Read more

NextGear Names Credit Exec
NextGear Capital appointed Patrick Inks to the role of vice president of credit.

In this...

Read more

Edmunds Sees Red, White and Blue
Subprime Buyers Prefer Dodge
Used Vehicle Prices Remain Steady
NextGear Names Credit Exec

Used Car News | Home

Survey Names KBB Best Site

kelleyKelley Blue Book - www.kbb.com - was awarded Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study.

Kelley Blue Book's kbb.com ranked highest in brand equity among the six competitors evaluated in the online auto shopping category in the annual study of more than 38,500 U.S. consumers conducted by Harris Interactive.

The Harris Poll Brand of the Year provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives, and in the positive emotional reactions consumers have to the brand.