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Featured News

GWC Now Offers Service Contracts Nationwide
GWC Warranty is now able to operate in all 50 states.

The service contract provider has r...

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Lithia Expects Strong Pre-Owned Performance
Lithia Motors Inc. saw double-digit growth in its used-car operations in the first quarter, a trend ...

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AutoNation Sells More Used Cars
AutoNation Inc. reports that retail used vehicle unit sales increased 12 percent overall and 11 perc...

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GM Financial Reports Results
General Motors Financial Co. announced net income of $150 million for the quarter ended March 31, co...

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GWC Now Offers Service Contracts Nationwide
Lithia Expects Strong Pre-Owned Performance
AutoNation Sells More Used Cars
GM Financial Reports Results

Used Car News | Home

Survey Names KBB Best Site

kelleyKelley Blue Book - www.kbb.com - was awarded Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend study.

Kelley Blue Book's kbb.com ranked highest in brand equity among the six competitors evaluated in the online auto shopping category in the annual study of more than 38,500 U.S. consumers conducted by Harris Interactive.

The Harris Poll Brand of the Year provides an understanding of a brand's overall strength and is determined by a calculation of quality, familiarity and purchase consideration. Brands high in brand equity excel in the connection they establish with consumers in elements such as the brand's ability to meet expectations, to be trusted, to be relevant to consumers' lives, and in the positive emotional reactions consumers have to the brand.