Consumers Want to Negotiate After All

By Staff Writer November 09, 2018

The vast majority of consumers want to negotiate in person at the dealership.

That is one of the main findings of a new report from Jumpstart Automotive Media studied the latest shopping trends in conjunction with Ipsos for their latest.

The deeper into the sales process, the more important face-to-face communication becomes. Seventy-six percent of consumers believe they get better pricing by negotiating in person as opposed to online.

The report found that consumers want more in-person communication than dealers might think. This is one example of the disconnect that remains between dealers and consumers.
Overall, the report found that 61 percent of consumers were satisfied with their dealership experience.

Those that were dissatisfied were least happy with the finance department. However, their dissatisfaction may have been more a result of not qualifying for advertised terms than how they were treated by staff.

Last modified on Friday, 09 November 2018 01:47

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