Dealers Score High for Customer Experience

By Staff Writer October 01, 2018

Auto dealers and finance providers scored high in a recent measure of customer experience.

Temkin Group released a new research report "Net Promoter Score Benchmark Study 2018" based on a study of 10,000 U.S. consumers.

Net Promoter Score (NPS) is a customer experience metric. NPS measures the likelihood of consumers to recommend a company to their friends and family, using a scoring range from -100 to +100.

Auto dealers scored an industry average high for NPS of 39.

With an NPS of 65, USAA's banking business earned the highest score in the study. USAA's insurance business and Navy Federal Credit Union each earned an NPS of 64.

Last modified on Monday, 01 October 2018 23:10

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