New Car Sales Set to Come in Flat

By Staff Writer March 31, 2018

The new vehicle retail sales pace in March is expected to rise from year-ago levels, according to a forecast developed jointly by J.D. Power and LMC Automotive.

The seasonally adjusted annualized rate (SAAR) for retail sales is expected to be 13.4 million units, up 200,000 from a year ago.  Retail sales are projected to reach 1,275,000 units, a 0.2 percent increase on a selling day adjusted basis compared with March 2017.

On a national basis, retail sales through the first three weeks of March are up 0.5 percent from last year, but in the Northeast, sales are down 0.5 percent over the same period.

Average incentive spending, however, continues to rise and month-to-date is $3,849, up $74 vs. the same period last year.  Spending on trucks and SUVs (+$160) is driving the increase while spending on cars is down $54.

Last modified on Saturday, 31 March 2018 01:17

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