Incentives on Trucks Decline

By Staff Writer March 01, 2018

Average incentive spending through the first three weeks of February is $3,840, down $14 versus the same period last year, J.D. Power and LMC Automotive. 

The decline in spending is particularly notable given that incentives have risen consistently since 2013. In December 2017 for example, spending rose by over $400 from the prior year.

The decline is due to reduced spend in select segments of the industry, specifically, trucks and SUVs offered by domestic manufacturers.

Incentives on domestic trucks and SUVs have fallen $450 through month-to-date. In contrast, incentives on non-domestic trucks and SUVs have risen $482 and spending on all cars is up $80.


Last modified on Thursday, 01 March 2018 02:56

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