Carfax Expands Relationship with Nissan

By Staff Writer September 25, 2018

Carfax has expanded its role in the Nissan and Infiniti certified pre-owned (CPO) programs to boost customer retention at certified dealerships.


Nissan and Infiniti CPO buyers now get enrolled in the free myCarfax service so they receive service and recall alerts for their vehicle from Carfax. The selling dealer also is designated as the customer's favorite shop within myCarfax. Research shows that myCarfax users are 21 percent more likely to return to the favorite shop for their next service visit and also have their car serviced more often.


Nissan North America is the first to make customer enrollment in myCarfax part of the CPO purchase process. Service reminders and recall notices sent to the customer through myCarfax help ensure those vehicles are cared for by the selling dealer's service department. The result is more repeat service business and homegrown vehicles staying with that dealership.


Through this enhanced partnership, Nissan and Infiniti CPO buyers also receive free copies of their vehicle's Carfax Vehicle History Report and Carfax Buyback Guarantee certificate from the dealer. Since 2012, certified Nissan and Infiniti dealers are required to run a Carfax Report on all CPO-eligible vehicles, which must qualify for the Carfax Buyback Guarantee. All Nissan and Infiniti CPO vehicles also are listed for sale with free Carfax Reports on carfax.com.


More than 70 percent of all Nissan and Infiniti dealerships are part of the myCarfax Service Shop program. Maintenance work performed by participating dealers is reported to Carfax and easily accessible through the myCarfax app.

Last modified on Tuesday, 25 September 2018 16:57

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