Cars.com Acquires Marketing Tools


By Staff Writer February 13, 2018

Cars.com Inc. has entered into definitive agreements to acquire privately-held Dealer Inspire and Launch Digital Marketing (LDM), market-leading technology companies that provide digital solutions to automotive dealers.


Cars.com will pay $165 million in cash at closing with potential additional consideration based on future performance. Cars.com will supplement Dealer Inspire's and LDM's sales of dealer technologies by integrating and distributing relevant digital solutions through the company's sales network.


One of the new tools Cars.com acquires is Conversations, a messaging platform that creates a centralized hub for dealers to communicate with customers.
Another is Online Shopper, an end-to-end digital retailing solution that allows shoppers to compare a wide range of financial considerations as they complete their purchase.
By integrating the two, dealers can guide shoppers through the transaction, instantly collaborate on terms and video chat for live, personalized vehicle tours.

Last modified on Monday, 26 February 2018 17:50