Cars.com Brings in Tronc Affiliate Markets

By Staff Writer January 31, 2018

Cars.com Inc. and media company Tronc, Inc. announced an agreement to convert Tronc’s eight affiliate markets into Cars.com’s direct retail channel, effective Feb. 1.

The converting markets include Los Angeles and Chicago, the nation’s second and third largest markets for new vehicle sales in 2017, according to Cars.com’s data, which is aligned with Nielsen’s household DMA statistics. More than 2,000 dealer customers will convert from Tronc’s affiliate network into Cars.com’s direct sales channel.Upon conversion, Tronc’s sales and support teams will also join Cars.com, facilitating an accelerated and seamless transition of the markets and the opportunity for Cars.com to directly offer its full suite of digital solutions for the benefit of dealer customers.

The agreement also includes a multi-year advertising and marketing agreement between Cars.com and Tronc. With the conversion of Tronc, the following key markets will be incorporated into Cars.com’s direct retail channel: Los Angeles; Chicago; Fort Lauderdale; Orlando; Baltimore; Newport, Va.; Hartford, Conn.; and Allentown, Penn.

Last modified on Monday, 26 February 2018 17:43

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