Cars.com Unveils Matchmaking Service

By Staff Writer August 07, 2018

Cars.com unveiled an online matchmaking experience powered by machine learning.


Cars.com also unveiled a new brand campaign, "We Met on Cars.com," to showcase how the company is transforming car shopping and selling.


Cars.com's new Matchmaking Experience uses feedback on up to 15 different lifestyle preferences.  Cars.com delivers up to 20 recommended matches based on user preferences and sentiment analysis.


Users "like" or "don't like" the recommendations offered.


Cars.com reports that a pilot of Matchmaking Experience has resulted in a 752 percent increase in profile creation on the site, 87 percent increase in return visitors, 225 percent increase in email leads and two times the number of page views per visitor versus the traditional search experience.

Last modified on Tuesday, 07 August 2018 02:32

Please publish modules in offcanvas position.